Welcome to Lady Marmalaide East London! We are an exclusive bridal boutique based in the heart of Bonnie Doon Place, East London, offering brides the ultimate bridal experience. 

We at Lady Marmalaide East London understand the stress involved in choosing a wedding gown, with high emotions often at stake. We aim to fulfil every bride’s personal needs, making it a comfortable, personal experience from beginning to end. With each and every bridal appointment, brides are assisted by a professional consultant, a private changing room and a wide selection of different wedding gown styles and silhouettes to choose from.


Service and quality are of utmost importance to us in making sure every bride’s experience is an unforgettable one. We have been voted best bridal boutique in the country for two consecutive years - an accolade awarded based on client reviews and satisfaction. We will continue to provide the best quality wedding gowns and service, welcoming all brides-to-be from across South Africa!


Browse through our popular flagships Modeca, Le Papillon, Herve Paris & Nicole Spose.



Bridal Consultations

Our bridal consultations are by appointment only. Contact us today to book one of our three consultation options. Feel free to invite your bridal entourage! 

After-wash Service

So you've tied the knot and can't bare looking at a dirty wedding gown? Allow us to restore your beautiful gown for years to come! Price on request.

Petticoat & Veil Hiring

Wedding accessories are often overlooked, but we've got you covered! Contact us to enquire about our petticoat and veil hiring options. Price on request.



22 Bonnie Doon Place, East London

South Africa




Tel: 0725350010/0823989886

Thank you for your message! We will contact you back soon.

Consultations are by appointment only.​​​


Lizelle Johnson Human

I had the best experience at Lady Marmalaide! I went as far as Bloemfontein ,but nobody could give me the experience I got from these amazing ladies! Thank you so much Mandy for everything! You are by far the best!

Cashé Duncan

My wedding would not have been as amazing as it was, if I didn't feel like a beautiful bride on my special day! My stunning dress from Lady Marmalaide made me feel like a princess! Thank you Mandy for all your help and for being there for me and for never being too busy to help and assist me! Absolutely loved my wedding dress!

Stephanie Norman Photography

Siyanda Mbatani-Stoll

There are no words to describe Mandy's service. She's an absolute angel with exceptional customer service!

Anine Koch Photography



Thank you for allowing me to look my best in this gorgeous Modeca Le Papillon Dress!  So blessed and grateful to have worn such an incredibly gorgeous gown!

Celize Czichon Photography


Lady Marmalaide offers the best service in the universe!

Paula Adams Photography


I wore the most beautiful gown on my wedding day!

Seven Quarters Photography

Our Advice

Finding the perfect wedding dress can create anxiety for many brides-to-be, but do not panic. Read on, stress less and spend more time enjoying this exciting journey in your life.

DO focus first on finding the best wedding dress silhouette for your personal style.

DON'T pick a wedding dress that looks good on everyone else. 

DO try on as many wedding dresses as you need to.

DON'T freak out about wedding dress sizing. 

DO wear the right underwear when you're trying on wedding dresses.

DON'T schedule your wedding dress appointment too late.

DO ask lots of questions while trying on wedding dresses.

We are here to help and guide you every step of the way. We are in no rush, so feel confident in knowing that we want to see you look and feel your absolute best on your big day.